Social Media and Email Marketing

Make your message stand out in the crowd.

Multi-channel content distribution is the most effective strategy to maximize the value of content marketing. After we build original content we publish teasers of it on all your social media channels and through regular email campaigns. Each channel requires a different form of distribution. We employ multiple strategies to meet different business goals. For example:

We “gate” some of the most valuable content behind a form asking for an email.
Other content asks for social sharing or incentivizes it with contests and other rewards.

Social Media Marketing - Root Manifest

Social Media Marketing

Social media marketing (SMM) continues to grow in importance year after year. Different social media channels come and go, and the nuanced ways to excel within each channel can take you on a deep dive through the rabbit hole. But you don’t need to. We deliver the following SMM services:

  • We execute tailored social media marketing packages to establish your profile on principal channels according to best practices.
  • We set up and manage regular, automated posts in-house, or through services such as Hootsuite or Sprout Social.
  • As part of an integrated content marketing package, we distribute original content to your social channels.
  • Based on analytics of your brand’s most engaged social media channel(s), we max out those channels with personalized content relevant to that particular space.

Email Marketing

While social media plays an essential role in both lead generation and lead nurturing, email marketing has its place in the realm of lead nurturing and customer retention. Regular, well-crafted emails continue to play an essential role in warming up leads, turning them into prospects, driving them through your funnel, and continuing to delight them after a sale.

We deliver the following email marketing services:

  • We conduct initial setup of an email marketing platform such as MailChimp, Constant Contact, or HubSpot. If you already utilize an email marketing platform we can optimize your existing lists and build templates.
  • We configure automated email sequences for triggers such as newsletter signups, form completions, page views, email views, new customer welcome/training, inactive timelines, shopping cart abandonment, and more.
  • We can execute turnkey email marketing for all your organization’s needs.

According to HubSpot, 82% of smartphone users prefer to open email on their phone instead of on the computer. Email must be responsive for all devices, segmented for the right people at the right time, and personalized. Utilizing email automation through any of the successful email marketing platforms will save exponential time and deliver content within optimal time frames.

Choose the strategy that's right for you.

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We’d like to give you a free roadmap for the next steps on your digital journey. We’ll check out your site performance, backlink exposure, search engine relevance, and your social media presence, and we’ll give you some recommendations for your next steps.

All of us at Root Manifest would like to extend our heartfelt compassion for everyone affected by COVID-19. We include those who have dealt firsthand with the virus and the legions of courageous healthcare workers including our own family members.
Many of our friends and clients’ businesses have been deeply affected as well. For those of you who are struggling to find alternative ways of communicating and connecting with your current and prospective clients, we’ve compiled the following helpful resources.
  • Here’s Forrester on Responding To Coronavirus: A Playbook For Marketing And Communications. “Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios.” and especially, ” Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built.” 
  • Here’s Klaviyo on How to Communicate With Empathy During the Coronavirus Crisis. This article includes lots of good suggestions for altering your existing communications for greater relevance. If you’re offering a discount, then “Highlight the ways you plan to give back, donate a portion of your proceeds to relief efforts, or help your community. For example, while Nuun talks about the benefits of their products, the main message of this email is that they’ll be sending free care packages to medical professionals to help keep them healthy”
We’ve seen a large number of exemplary companies rising to meet this unprecedented challenge. If applicable to your business, we encourage you to apply these resources, and please reach out to Root Manifest for additional insights and strategies for your organization.