More leads. more prospects. more sales.

Moving your business forward

The Sales & Marketing Funnel

The sales & marketing funnel is a visual representation of how people discover you, purchase your products/services, and continue to interact with your brand. At the top of the funnel is marketing lead generation which is how someone first discovers your brand.

Each B2B/B2C organization has distinctly different paths through the classic funnel dynamics. For example, prospects for an expensive enterprise tech product may spend three years cycling through stages of lead nurturing before a sale is completed. Within that three-year process there will be multiple small conversions and cycles of reactivating and educating the principals in that account. No matter how long your sales process is, we build the trust and brand equity to drive prospects through the funnel.

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Lead Generation

More leads, more prospects, more sales. These are some of the most basic and most common business goals. We help you drill deeper into these goals with the following 3-step process:

  1. We conduct an in-depth assessment of your digital footprint to see where your organization excels and where prospects drop out of your funnel or fail to discover you.
  2. We deliver an initial set of solutions and implement additional tracking to measure the results.
  3. We analyze the new data and deliver regular, actionable reports to you along with our strategic recommendations for adaptation and improvements.

SEO and SEM

The goals of search engine optimization (SEO) and the art of search engine marketing (SEM) are:

  • The visibility of your brand through your website and your entire digital footprint.
  • Building domain authority. This is the strength of your site and how well it ranks in searches.
  • Building brand equity. This is the trust and perceived value of your organization, brand, products, or services.

We execute tailored marketing solutions designed to meet many common needs under the umbrella of lead generation, SEO, and SEM. Then we follow the 3-step workflow above to collaborate with you on data-driven solutions at greater depth for more complex or competitive markets.

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PPC

We consider pay-per-click (PPC) advertising to fall under the larger umbrella of search engine marketing. Many clients refer to ad spend as PPC, so we are happy to use common terminology. To put it simply, we deliver turnkey ad services that deliver results.

PPC/SEM vs. SEO

  • PPC/SEM: Purchasing ads is the quickest way to generate leads. We hold certifications in Google AdWords, and we also offer a rich diversity of ad spend options including dynamic remarketing, targeted media purchases, pay-to-play influencer marketing, and more.
  • SEO: Organic content delivers more cost-effective results over the long-term than ads, but it may take 6 months or even over a year to get the full yield from SEO efforts. We offer multiple levels of keyword campaigns so that your site shows up on the first page when clients search for a solution to their pain points that you help solve.

Landing Pages

A best practice in optimizing conversions from ad spend includes building landing pages. We design a variety of landing pages based on your comfort with this inherently more insistent marketing method. From pop-up windows to gentle, simple forms, we create landing pages that offer valuable content while asking new visitors to convert into qualified leads.

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