The Sales & Marketing Funnel
The sales & marketing funnel is a visual representation of how people discover you, purchase your products/services, and continue to interact with your brand. At the top of the funnel is marketing lead generation which is how someone first discovers your brand.
Each B2B/B2C organization has distinctly different paths through the classic funnel dynamics. For example, prospects for an expensive enterprise tech product may spend three years cycling through stages of lead nurturing before a sale is completed. Within that three-year process there will be multiple small conversions and cycles of reactivating and educating the principals in that account. No matter how long your sales process is, we build the trust and brand equity to drive prospects through the funnel.