Building a City of SEO Skyscrapers

Root Manifest builds SEO skyscrapers
There’s a popular post on ahref’s blog with the rather misleading title, Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You, by Dale Cudmore. The solution we prefer is building a city of SEO skyscrapers. 

Cudmore’s post started a great conversation with nearly 100 likes and shares. Since the title is a problem with no solution, many people in the comments (including the author) suggested a number of solutions.
 
Our solution at Root Manifest is to build you a city of skyscrapers through SEO and content marketing. What does this mean? There are several excellent videos and posts about running the SEO skyscraper technique. Essentially we’re building a piece of pillar content. Look at HubSpot‘s excellent post on pillar content if you’re unfamiliar with that topic. 
 
A key takeaway from Cudmore’s post is that you can’t expect to build a single piece of pillar content (a single skyscraper) and expect to get on the first page of search results. It takes multiple pillars, a whole city of SEO skyscrapers.
 
SEO has cumulative, long-term effects when you build enough skyscrapers to be an authority in your space. Then you’ll see the exponential results of a higher domain authority (DA) and higher positions on search engine results pages (SERPs).
 
Learn more about how we practice the art of search engine optimization and lead generation.
Share on facebook
Facebook
Share on google
Google+
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest