Building a City of SEO Skyscrapers

Root Manifest builds SEO skyscrapers
There’s a popular post on ahref’s blog with the rather misleading title, Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You, by Dale Cudmore. The solution we prefer is building a city of SEO skyscrapers. 

Cudmore’s post started a great conversation with nearly 100 likes and shares. Since the title is a problem with no solution, many people in the comments (including the author) suggested a number of solutions.
Our solution at Root Manifest is to build you a city of skyscrapers through SEO and content marketing. What does this mean? There are several excellent videos and posts about running the SEO skyscraper technique. Essentially we’re building a piece of pillar content. Look at HubSpot‘s excellent post on pillar content if you’re unfamiliar with that topic. 
A key takeaway from Cudmore’s post is that you can’t expect to build a single piece of pillar content (a single skyscraper) and expect to get on the first page of search results. It takes multiple pillars, a whole city of SEO skyscrapers.
SEO has cumulative, long-term effects when you build enough skyscrapers to be an authority in your space. Then you’ll see the exponential results of a higher domain authority (DA) and higher positions on search engine results pages (SERPs).
Learn more about how we practice the art of search engine optimization and lead generation.