Building a City of SEO Skyscrapers

Root Manifest builds SEO skyscrapers
There’s a popular post on ahref’s blog with the rather misleading title, Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You, by Dale Cudmore. The solution we prefer is building a city of SEO skyscrapers. 

Cudmore’s post started a great conversation with nearly 100 likes and shares. Since the title is a problem with no solution, many people in the comments (including the author) suggested a number of solutions.
 
Our solution at Root Manifest is to build you a city of skyscrapers through SEO and content marketing. What does this mean? There are several excellent videos and posts about running the SEO skyscraper technique. Essentially we’re building a piece of pillar content. Look at HubSpot‘s excellent post on pillar content if you’re unfamiliar with that topic. 
 
A key takeaway from Cudmore’s post is that you can’t expect to build a single piece of pillar content (a single skyscraper) and expect to get on the first page of search results. It takes multiple pillars, a whole city of SEO skyscrapers.
 
SEO has cumulative, long-term effects when you build enough skyscrapers to be an authority in your space. Then you’ll see the exponential results of a higher domain authority (DA) and higher positions on search engine results pages (SERPs).
 
Learn more about how we practice the art of search engine optimization and lead generation.
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We’d like to give you a free roadmap for the next steps on your digital journey. We’ll check out your site performance, backlink exposure, search engine relevance, and your social media presence, and we’ll give you some recommendations for your next steps.

All of us at Root Manifest would like to extend our heartfelt compassion for everyone affected by COVID-19. We include those who have dealt firsthand with the virus and the legions of courageous healthcare workers including our own family members.
 
Many of our friends and clients’ businesses have been deeply affected as well. For those of you who are struggling to find alternative ways of communicating and connecting with your current and prospective clients, we’ve compiled the following helpful resources.
 
Resources:
  • Here’s Forrester on Responding To Coronavirus: A Playbook For Marketing And Communications. “Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios.” and especially, ” Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built.” 
  • Here’s Klaviyo on How to Communicate With Empathy During the Coronavirus Crisis. This article includes lots of good suggestions for altering your existing communications for greater relevance. If you’re offering a discount, then “Highlight the ways you plan to give back, donate a portion of your proceeds to relief efforts, or help your community. For example, while Nuun talks about the benefits of their products, the main message of this email is that they’ll be sending free care packages to medical professionals to help keep them healthy”
We’ve seen a large number of exemplary companies rising to meet this unprecedented challenge. If applicable to your business, we encourage you to apply these resources, and please reach out to Root Manifest for additional insights and strategies for your organization.