Wisdom Rx - Root Manifest Website Design
  • Project:
Full site redesign, inbound marketing, and search engine optimization (SEO)
  • Goal:
Rapidly fix emergency-level problems. Then redesign the site to enhance the user experience for inbound marketing and lead nurturing. Implement a standard SEO package to generate visibility and leads.
  • Our role:
Root Manifest rebuilt the Wisdom Rx website in two phases. First, we fixed the emergency-level problems (see below). Secondly, we redesigned the site and implemented an inbound marketing and SEO package. 

Results:

Root Manifest rebuilt the Wisdom Rx website in two phases. First, we fixed the emergency-level problems (see below). Secondly, we redesigned the site and implemented an inbound marketing and SEO package. 

Root Manifest executed the following marketing initiatives:

  1. Designed a responsive site with active inbound marketing CTAs, a beautiful new design, streamlined messaging, and fast page loading.
  2. Packaged a second valuable video offer and gated it behind a new form. Set up an autoresponder in MailChimp.
  3. Optimized on-page SEO for a new set of keywords and executed keyword campaigns to acquire valuable backlinks and raise the SERP ranking for these.

The Old Site

The Wisdom Rx site had accidentally fallen into a bad state before we took over:

  • There were nearly one hundred 404 errors (page not found).
  • When we first looked at the site many of the images on the home page weren’t loading.
  • The site had hundreds of posts with jumbled blocks of html.
  • Some of the images were over 2 mb, and the site speed suffered with an “D” rating by GTmetrix.
  • Their on-page SEO was incomplete, and they did not rank for any of their principal keywords on SERP (search engine results pages).

View the report here.

wisdomrx-after-report

View the report here.