2019-emerald--conference
  • Project:
2nd event promotion and marketing for a large, annual cannabis industry science conference
  • Goal:
Our challenge continues to be building upon the success of last year’s conference campaign. As our audience increases and becomes more engaged across multiple social media channels, the number of page views and visitors to our website is on a trajectory to far surpass last year’s numbers.
  • Our role:
Root Manifest continues to forge a deeper relationship with Emerald Scientific, the founders of the Emerald Conference. Our work includes the launch of the Emerald Consulting site.

Results:

From the success of last year’s Emerald Conference, Root Manifest has once again deployed an even more robust suite of marketing services for the 2019 Emerald Conference. This includes:

  • E-blast and ad buying, media placements, and ad design
  • Redesign, optimize for SEO, and increased performance for the 2019 conference website
  • Content marketing across numerous social media channels
  • Numerous marketing and content videos
  • More robust social media management
  • Growing email marketing, list management, and more
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We’d like to give you a free roadmap for the next steps on your digital journey. We’ll check out your site performance, backlink exposure, search engine relevance, and your social media presence, and we’ll give you some recommendations for your next steps.

All of us at Root Manifest would like to extend our heartfelt compassion for everyone affected by COVID-19. We include those who have dealt firsthand with the virus and the legions of courageous healthcare workers including our own family members.
 
Many of our friends and clients’ businesses have been deeply affected as well. For those of you who are struggling to find alternative ways of communicating and connecting with your current and prospective clients, we’ve compiled the following helpful resources.
 
Resources:
  • Here’s Forrester on Responding To Coronavirus: A Playbook For Marketing And Communications. “Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios.” and especially, ” Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built.” 
  • Here’s Klaviyo on How to Communicate With Empathy During the Coronavirus Crisis. This article includes lots of good suggestions for altering your existing communications for greater relevance. If you’re offering a discount, then “Highlight the ways you plan to give back, donate a portion of your proceeds to relief efforts, or help your community. For example, while Nuun talks about the benefits of their products, the main message of this email is that they’ll be sending free care packages to medical professionals to help keep them healthy”
We’ve seen a large number of exemplary companies rising to meet this unprecedented challenge. If applicable to your business, we encourage you to apply these resources, and please reach out to Root Manifest for additional insights and strategies for your organization.