Emerald Conference - Root Manifest digital marketing

Emerald Conference 2018

  • Project:
Event promotion and marketing for a large, annual cannabis industry science conference
  • Goal:
Emerald Scientific hosted the 4th Annual Emerald Conference in San Diego in February 2018. Their goal was to drive record-level attendance and fulfill requirements for their sponsors.
  • Our role:
Root Manifest demonstrated immense agility in rapidly scaling up to meet the marketing needs for the Emerald Conference. The results included record-breaking conference attendance and marketing collateral that can be recycled for 2019.


Root Manifest rapidly deployed a full suite of marketing services for the 2018 Emerald Conference. This included:

  • E-blast and ad buying, media placements, and ad design
  • Website redesign, research, and optimization
  • Content marketing including a press release, blog posts, a case study, and other collateral
  • Creation of 4 videos including a video case study
  • Social media management
  • Email marketing, list management, and more