Family-Practice-Group

Digital Marketing Response to COVID-19

Digital Marketing Ads For a Local HealthCare Clinic
Like most businesses, a local health clinic took a hit when COVID struck. Daily routines, practices, health protocols, as well as onsite and remote patient visits were all deeply impacted. Connecting with the public with a positive, consistent message became a priority for the health care providers and staff at Family Practice Group.
Root Manifest provided a comprehensive digital ad campaign by applying these tools:
  • Local Healthcare Market Keyword Research
  • A Complete Website SEO Audit
  • Ad Campaign Landing Pages
  • A Comprehensive Google Ad Campaign

Results:

During COVID, Family Practice Group looked to Root Manifest to provide an online marketing strategy to support the clinic’s practice during this critical time for healthcare. Through clear and consistent messaging, Family Practice Group was able to continue to reach out to Southern Oregon community members seeking access to local healthcare through online searches.

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We’d like to give you a free roadmap for the next steps on your digital journey. We’ll check out your site performance, backlink exposure, search engine relevance, and your social media presence, and we’ll give you some recommendations for your next steps.

All of us at Root Manifest would like to extend our heartfelt compassion for everyone affected by COVID-19. We include those who have dealt firsthand with the virus and the legions of courageous healthcare workers including our own family members.
 
Many of our friends and clients’ businesses have been deeply affected as well. For those of you who are struggling to find alternative ways of communicating and connecting with your current and prospective clients, we’ve compiled the following helpful resources.
 
Resources:
  • Here’s Forrester on Responding To Coronavirus: A Playbook For Marketing And Communications. “Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios.” and especially, ” Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built.” 
  • Here’s Klaviyo on How to Communicate With Empathy During the Coronavirus Crisis. This article includes lots of good suggestions for altering your existing communications for greater relevance. If you’re offering a discount, then “Highlight the ways you plan to give back, donate a portion of your proceeds to relief efforts, or help your community. For example, while Nuun talks about the benefits of their products, the main message of this email is that they’ll be sending free care packages to medical professionals to help keep them healthy”
We’ve seen a large number of exemplary companies rising to meet this unprecedented challenge. If applicable to your business, we encourage you to apply these resources, and please reach out to Root Manifest for additional insights and strategies for your organization.