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Hemp Marketing basics

Hemp Marketing: Challenges + Solutions

Marketing Hemp and CBD Products Marketing your hemp/CBD products remains a major challenge in 2020. From payment processing to ad compliance, you have to walk a tightrope to get effective market penetration. In this post, we’ll briefly describe 5 CBD marketing challenges and the best strategies to overcome these hurdles.

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Cannabis websites

Cannabis marketing rooted in the right place

Hello cannabis community, today’s blog post is for you. When we founded Root Manifest in 2016, we envisioned a marketing agency that would serve tech companies, help startups find their voice, and empower large enterprises with a higher level of success. Our research showed that we could deliver our best results by helping companies rebrand

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2019-digital-marketing-strategy

Your 2019 Digital Marketing Strategy

Wrapping up your 2019 planning? Our friends at Ignite Visibility created a remarkable webinar with recommendations for how much time and budget you should allocate for each of the principal digital marketing strategies.

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Root Manifest builds SEO skyscrapers

Building a City of SEO Skyscrapers

There’s a popular post on ahref’s blog with the rather misleading title, Falling From A “Skyscraper”: Why Famous SEO Strategies Won’t Work For You, by Dale Cudmore. The solution we prefer is building a city of SEO skyscrapers. 

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We’d like to give you a free roadmap for the next steps on your digital journey. We’ll check out your site performance, backlink exposure, search engine relevance, and your social media presence, and we’ll give you some recommendations for your next steps.

All of us at Root Manifest would like to extend our heartfelt compassion for everyone affected by COVID-19. We include those who have dealt firsthand with the virus and the legions of courageous healthcare workers including our own family members.
 
Many of our friends and clients’ businesses have been deeply affected as well. For those of you who are struggling to find alternative ways of communicating and connecting with your current and prospective clients, we’ve compiled the following helpful resources.
 
Resources:
  • Here’s Forrester on Responding To Coronavirus: A Playbook For Marketing And Communications. “Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios.” and especially, ” Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built.” 
  • Here’s Klaviyo on How to Communicate With Empathy During the Coronavirus Crisis. This article includes lots of good suggestions for altering your existing communications for greater relevance. If you’re offering a discount, then “Highlight the ways you plan to give back, donate a portion of your proceeds to relief efforts, or help your community. For example, while Nuun talks about the benefits of their products, the main message of this email is that they’ll be sending free care packages to medical professionals to help keep them healthy”
We’ve seen a large number of exemplary companies rising to meet this unprecedented challenge. If applicable to your business, we encourage you to apply these resources, and please reach out to Root Manifest for additional insights and strategies for your organization.