Content marketing. B2B/B2C. Inbound. Sales enablement.

Digital marketing in a nutshell.

We manage your entire digital footprint to give you greater visibility and build trust in your brand.

We help make your digital footprint sharp, modern, classy. You communicate through each of your channels (social, email, ads, & organic content) with personalization and relevance. The value you offer is easy to understand through videos, testimonials, and simple messaging.

As your prospect engages with your brand and becomes a lead you continue to nurture their trust.

Gone are the days...

when a prospect learns about your brand only through word-of-mouth or an ad on TV. Now your prospects hear about you in a multitude of ways.

Let’s say your prospect hears about you from a friend. Maybe the first place she looks for you is on Facebook or Instagram. Or maybe she googles your brand to see reviews and search results. Maybe she asks Siri to find your website as she’s walking down the street.

Wherever your prospects look, one thing is certain: you have less than 1 minute to make your first impression before they either move on or take the next step with you.

You communicate regularly without interrupting

You give away genuinely valuable assets

You exceed expectations with beautiful content and entertainment

Under the Digital Marketing Umbrella

Strategic, persuasive content. Segmented content is personalized for every channel (email, each social media channel, organic content, and PPC). Value propositions show “What’s in it for me?”

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B2B & B2C

business-to-business & business-to-consumer
We build and optimize your funnels for B2B + B2C. We apply relevant strategies for everything from 2-minute e-commerce transactions to multi-year sales cycles.

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Sales Enablement

Warm up leads. Make connections. Prepare your sales team with value-driven battle cards. Align sales and marketing for a powerful revenue team.

Inbound Marketing

Attract, educate, and activate your buyers. Your brand becomes a trusted authority for common pain points that your product/service solves.

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Automation

Hand off repetitive tasks, monitor analytics through our actionable reports, and watch us conduct continuous improvements.

These are today's building blocks for generating lifetime value.

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Root manifest - Contact Us

We’d like to give you a free roadmap for the next steps on your digital journey. We’ll check out your site performance, backlink exposure, search engine relevance, and your social media presence, and we’ll give you some recommendations for your next steps.

All of us at Root Manifest would like to extend our heartfelt compassion for everyone affected by COVID-19. We include those who have dealt firsthand with the virus and the legions of courageous healthcare workers including our own family members.
 
Many of our friends and clients’ businesses have been deeply affected as well. For those of you who are struggling to find alternative ways of communicating and connecting with your current and prospective clients, we’ve compiled the following helpful resources.
 
Resources:
  • Here’s Forrester on Responding To Coronavirus: A Playbook For Marketing And Communications. “Providing transparent and ongoing communication is the hallmark of good crisis communications. The communications team needs to analyze the types of communication that will be needed to support a variety of scenarios.” and especially, ” Companies that fail to rise to the occasion or are late to respond may create uncertainty or damage the confidence they have built.” 
  • Here’s Klaviyo on How to Communicate With Empathy During the Coronavirus Crisis. This article includes lots of good suggestions for altering your existing communications for greater relevance. If you’re offering a discount, then “Highlight the ways you plan to give back, donate a portion of your proceeds to relief efforts, or help your community. For example, while Nuun talks about the benefits of their products, the main message of this email is that they’ll be sending free care packages to medical professionals to help keep them healthy”
We’ve seen a large number of exemplary companies rising to meet this unprecedented challenge. If applicable to your business, we encourage you to apply these resources, and please reach out to Root Manifest for additional insights and strategies for your organization.